AgriClear Announces Collaboration with Verified Beef Production Plus (VBP+)
New relationship will promote VBP+ Canadian cattle via web-based platform
April 5, 2017 (CALGARY) - AgriClear, North America's premier online transaction and payment platform for cattle buyers and sellers, today announced it is entering into a collaborative marketing agreement with (VBP+), a national, industry-led program providing verification of Canadian beef production practices at the farm, ranch and feedlot.
Formerly Verified Beef Production, VBP+ is delivered nationally under the umbrella of the Canadian Cattlemen's Association and the Beef Cattle Research Council. Validating production practices for animal care, biosecurity, the environment and food safety at the primary production level enables registered VBP+ operations to publicly demonstrate their commitment to responsible stewardship of both cattle and resources. Under the terms of this agreement, AgriClear will include VBP+ registered users on its online platform and VBP+ will promote the AgriClear livestock platform and settlement services to beef cattle producers across Canada. AgriClear and VBP+ have also agreed to work together on marketing initiatives.
"This new agreement connects us to a progressive, innovative industry leader as we continue our efforts to enhance the profile of AgriClear's brand and value proposition throughout the Canadian cattle industry," said David Moss, Vice President and Co-Founder, AgriClear. "We are proud to join forces with VBP+ and to play a role in advancing their important program for advocating sustainable beef production, while also delivering the benefits of our unique transactional platform to their membership."
"By collaborating with AgriClear we are finding new ways to help VBP+ registered operations enhance their market efforts and extend the reach of their cattle marketing programs," said Cecilie Fleming, Alberta rancher and Chair, VBP+ Management Committee. "Adding an AgriClear cattle listing link to our new, national website enhances our registered operations by showcasing VBP+ attributes of marketed cattle in Canada."
VBP+ has committed to aligning with the indicator and verification work of the , a multi-stakeholder initiative focused on advancing sustainability in the Canadian beef industry, of which AgriClear is a member. VBP+ was also involved in the .
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To learn more about VBP+, visit
About Verified Beef Production Plus (VBP+)
VBP+ is a producer-led, forward-looking program focused on enabling industry to anticipate and meet emerging and growing demands for beef production systems throughout the Canadian beef value chain.
VBP+ links on-farm record keeping and auditing of animal care, biosecurity and environmental stewardship practices with the long-standing on-farm food safety VBP program to help meet demands for sustainable beef production at the farm, ranch and feedlot.
VBP+ is aligned with the national Code of Practice for the Care and Handling of Beef Cattle, the Canadian Beef Cattle On-Farm Biosecurity Standard, and the sustainability indicator work of the Canadian Roundtable for Sustainable Beef (CRSB) to ensure sound animal care, biosecurity and environment principles and practices.
Through this program depth VBP+ provides the transparency required to make sustainable beef production meaningful to consumers and contribute to demand for Canadian beef in both domestic and international markets.
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For more information please contact:
Shane Quinn
Senior Manager, Communications & Public Affairs
外国美女色情片
416-947-4609
shane.quinn@tmx.com
Tracy Herbert
Extension and Communications Director
Verified Beef Production
306-850-5026
herbertt@beefresearch.ca